The most valuable brands in the world
Apple topped the list of the most valuable brands, according to the annual report issued by the agency, "Interbrand" consulting, worth $ 184 billion.
While Google came in second place with a value of 142 billion dollars, the fifth consecutive year in which the two companies are at the top of the list.
In its report, Interbrand relies on the brand's financial performance, its impact on consumer choice, and the ability of the brand to deliver a premium.
Among the other brands on the list, HSBC was ranked 47th with a value of 10.5, the most valuable brand in the United Kingdom.
Dominant sectors in the list
The automotive sector is the most dominant sector, with 16 brands in the list this year, while the technology sector contributed 15 brands, compared to 12 brands in the financial services sector and 9 brands from the fast-moving consumer goods sector.
"We live in one of the most important periods of social, technological and industrial change, affecting all aspects of trade and life," said Gilles Frampton, CEO of Interbrand.
"In this ever-changing context, growth is becoming more difficult, and that's why companies need more brands than ever," he said. "The best global companies understand that brands are a platform for growth.
This has entered 3 new companies to the list this year is the "Ferrari" Italian brand of sports cars, which came in the 88th place.
While the US technology companies "Netflix" and "Sales Force" ranked 78th and 84th respectively.
Facebook is the fastest growing brand with a 48% increase to $ 48 billion.
The most valuable brands
| ||||
Percentage
change |
The value is in billion
dollars
|
Sector
|
trade mark
|
Category
|
3
|
184
|
Technology
|
1
| |
6
|
142
|
Technology
|
2
| |
10
|
80
|
Technology
|
3
| |
5-
|
70
|
Drinks
|
4
| |
29
|
65
|
Retail
|
5
| |
9
|
56
|
Technology
|
6
| |
6-
|
48
|
the cars
|
- 7
| |
48
|
48
|
Technology
|
8
| |
10
|
48
|
the cars
|
9
| |
11-
|
47
|
Financial Services
|
10
| |
3
|
47
|
diverse
|
10
| |
3
|
42
|
Restaurants
|
12
| |
0
|
42
|
the cars
|
13
| |
5
|
41
|
media
|
14
| |
7
|
39
|
Technology
|
15
| |
7
|
31
|
Technology
|
16
| |
3
|
27
|
Technology
|
17
| |
8
|
27
|
Sports goods
|
18
| |
4-
|
24
|
Fashion Luxury
|
Louis
Vuitton |
-19
|
3
|
23
|
the cars
|
20
| |
6
|
23
|
Technology
|
21
| |
1
|
20
|
Drinks
|
22
| |
10-
|
18
|
Clothing
|
23
| |
11
|
19
|
Clothing
|
24
| |
4
|
18
|
Furniture
|
25
| |
9-
|
17
|
Fast-moving consumer goods
|
26
| |
3-
|
17
|
Financial Services
|
27
| |
7
|
16
|
Fast-moving consumer goods
|
28
| |
7
|
16
|
Services Logitech
|
29
| |
11
|
16
|
Financial Services
|
30
| |